Hisense fully exerts force, and there will be new changes in the television industry structure in 17 years

In the face of the impact of smart TVs under the Internet model, Hisense is one of the fastest-changing, relying on its own R&D and technical accumulation to quickly make up for its lack of smart TV. Not only has it quickly switched from LCD to LED and other current mainstream display technologies, but it has also quickly launched its own "convergence" to formally enter the smart TV industry. In the past 2016, the color TV in the Chinese market increased by 7.4% year-on-year, and the sales volume was approximately 52.05 million units, of which Hisense’s overall occupancy was approximately 15.78%, ranking first.

In the 17 years since its arrival, the penetration rate of Internet smart TVs in China is about 84.7%. This is a huge amount of data, which means that smart TVs have almost covered a large part of Chinese households, and big data indicates intelligence. For TV users, the online time in the Internet mode is about 5 hours per day, which indicates that the content of the Internet smart TV in the future will be an important breakthrough point. When the user transitions from the traditional cable TV to the Internet TV, the content is good. Bad directly determines the user's recognition of the brand, it will also be an important period for all companies to start re-cultivating and accumulating their own user groups. Therefore, in the 17 years, Hisense will also begin to strengthen cooperation with domestic mainstream video portals such as Youku, iQiyi, and Tencent to bring more exciting content to users.

In addition to the video service, as the old TV manufacturers, technical updates will also be the focus of the development of Hisense in the next year. At the recent CES national exhibition, Samsung, LG, Sharp and other technology companies are also in the color TV. The display panel has shown its own new technologies. But what they have in common is how to make the display quality and color of the TV even further improved while maintaining the current resolution. At present, television display technology has formed three camps: laser television, quantum dot TV and OLED TV. LCD TVs will follow the development direction of the ultimate quantum dots, and integrate new technologies such as ULED, 8K, HDR and OLED technology. It can be foreseen that LCD TVs will continue to be mainstream products in the market for the next three years. Compared with LCD TVs of the same size, OLED prices are as much as three times higher, and the technology maturity is insufficient, and it lacks a competitive advantage. Compared with traditional TVs, laser televisions are more realistic and eye-safe. Compared with LCD TVs of the same size, the cost is lower, and the ultra-large screen market will develop rapidly.

In this era of smart, Internet, and user habits, major traditional companies are gradually transforming themselves into adaptive business models, bringing better product experiences to users with more current strategies. In 2017, we also look forward to the transformation of the TV industry. Hisense, as a traditional brand manufacturer, has already begun to invest heavily. I believe that other manufacturers will soon have to give birth.

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